Live Like An Athlete

Life is a never-ending project of self-improvement. Always work-in-progress, a life-lasting journey of self-perfection.

Purpose, Vision, and Story

A well-designed life starts with a purpose - a vital reason why we do what we do. Purpose fuels our vision - a picture we create and distil for ourselves. We narrate the story: our days and months, the kind of people we socialise with, the role we play. And then we live by this story. It forms our world, turning our vision into reality.

Relentless Evolution

It’s easy to evolve when you are young. But then the clock slowdowns. For some people it stops entirely. It’s understandable - personal evolution gets much harder as we grow older. But Life Athletes keep rewinding their clocks as they mature. They keep evolving - relentlessly, continuously, from one life chapter to another.

Freedom of Discipline

Freedom is an opportunity to practice discipline. When we are on our disciplined stride, its robust carcass protects us. We go through life, immune to its random hurricanes of chance and other people’s opinions. But without discipline freedom can be harmful. It is the discipline that makes it elevating.   

Sports

Our bodies change faster and more easily than our minds do. Whenever you got stuck in life, whatever holds you back, regardless of circumstances, my very first advice - get in shape. If you are already fit, get better. Get in the best shape in your life. It’ll pull you through, free up your mind and elevate your sprit. And you’ll be amazed how quickly it will happen.

My Take

I got into boxing by chance. A month in a summer camp was uncommonly dull. But there was a boxing studio and a good coach. Out of boredom, I started boxing. I was nine years old. I turned sixteen when I became an amateur champion in 68 kilos.

My boxing career was over, when my father set me straight to get a good education. Ever a sportsman, I shoot for the best. First it was Moscow State, then Hebrew University of Jerusalem, then Stanford.

In business I started small - my first venture was a restaurant. I was 23. Then I built the first accounting software company in the country, then Wikimart - the Russian Amazon, then Silverbird, a digital bank for global trade.

I’ve always been fascinated by personal evolution. I’ve made it my key process, my life motto. Nowadays, I help people make their personal transformations. I call it transformative coaching.

Let’s Upgrade Your Life.

In 45-minute discovery session, I will look into your current situation in detail and help you outline a roadmap to achieve your goals.
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